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At LSG Insurance, we specialize in creating tailored insurance solutions for wealth management needs across borders.



LSG Insurance Pte Ltd. (formerly Lombard International Singapore Pte. Ltd.), is a leading financial advisory company that specializes in providing bespoke life insurance solutions to High Net Worth (“HNW”) individuals and their families. Established 2015 in Singapore, we were a Blackstone Portfolio company until our acquisition by MHK Insurance Services Ltd. in February 2023.

We are dedicated to delivering exceptional service and results, as we continue to provide personalized advice and customized insurance solutions for our clients. With our extensive industry expertise, we remain committed to our goal of providing the best possible service to our clients.


LSG Insurance is driven by a passion for customer service that places strong emphasis on reliability. Our team of experienced professionals is committed to helping clients achieve their financial objectives and secure their legacies. By exceeding customer expectations with bespoke wealth and succession planning solutions, we aim to become the leading provider of these services in Asia. To achieve this goal, LSG Insurance remains dedicated to innovation and adaptability.




Focus on Asia

Based in Singapore, the financial hub of Asia, LSG Insurance has a strong focus on providing exceptional service to our High Net Worth (“HNW”) clients in the region. Our team of professionals has in-depth knowledge of the local market and language proficiency to ensure that our clients receive the best possible service.

In addition to our local expertise, we also partner with international insurance providers in other regions. This allows our clients to access global solutions for their wealth and succession planning needs.

Customized Solutions

LSG Insurance specializes in offering tailored insurance solutions for HNW clients. We provide a wide range of products and services that cater to your unique needs, including tax planning, wealth planning, and estate planning.

Our one-stop service is designed to streamline the insurance process and make it as hassle-free as possible for our clients. We take pride in offering personalized solutions that are tailored to your specific requirements.

Enhanced Services

With our team primarily based in Singapore, we ensure that effective communication is a top priority, allowing us to promptly acknowledge all enquiries without delay.

We value your time and understand the importance of providing efficient and seamless service. Our commitment to providing enhanced services ensures that your needs are met with the utmost care and attention to detail.



  • Whole Life Insurance

  • Universal Life Insurance

  • Variable Universal Life Insurance

  • Whole Life Saving Insurance

  • Indexed Universal Life Insurance

  • Private Placement Life Insurance

  • Term Life Insurance



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Shaun Chang

Chief Executive Officer

Shaun has extensive experience as an executive in the high net-worth banking and insurance sectors, with over 20 years of dedicated service to the industry. He joined LSG Insurance (formerly Lombard International Singapore) in May 2017 and was appointed Chief Executive Officer of Singapore Brokerage Operations, as well as a member of the Group Executive Committee in April 2022. Before assuming this position, Shaun held several senior roles within the regional organization, including Executive Director and Deputy CEO.

As CEO, Shaun is responsible for leading the on-the-ground Singapore brokerage operations, including sales and business development teams and operations, serving the needs of the wider region while partnering with industry-leading financial institutions and international insurance carriers. Shaun's previous experience includes serving in various positions at Credit Suisse, Citibank, and Standard Chartered Bank. Before joining Lombard International Asia, he worked at Charles Monat Associates Singapore as an Executive Director.

Shaun's wealth of experience and expertise in the industry have garnered him a reputation as a revered leader. He is widely recognized for his ability to cultivate enduring relationships with clients, partners, and industry experts, as well as his unwavering dedication to achieving outstanding outcomes.

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Vion Goh

Deputy Chief Executive Officer

With more than 15 years of experience in the High Net Worth (“HNW”) insurance sector, Vion is a well-versed professional known for her exceptional leadership and coordination skills. Prior to joining Lombard International Asia, she served as Associate Director - Middle Office at international broker Charles Monat Associates. Her invaluable experience in the industry has been instrumental to her appointment as Head of Operations at Lombard International Asia in 2019, where she oversees the coordination and functions of various teams, including Finance, Human Resources, Due Diligence, and Operations. Vion’s exceptional ability to develop, service, and strengthen relationships with channel parties has earned her a reputation as a trusted and effective leader. Her unwavering commitment to maintaining productivity and accuracy has ensured that both Asia offices continue to operate efficiently under her guidance.

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Jennifer Lin

Chief Operating Officer

Jennifer is a dedicated insurance professional with a strong track record of building and managing successful businesses in Greater China and Asia. She joined Miller Hong Kong (later MHK insurance services) in 2009 as Director and General Manager, where she led her team to build an impressive portfolio of business and establish cooperative relationships with clients.

Before joining Miller, Jennifer served as Treaty Underwriter at Swiss Re for the Southeast Asia region, where she gained valuable experience in underwriting and a deep understanding of the industry. She also served as Deputy General Manager at HSBC (Asia-Pacific), where she was responsible for the Asia-Pacific reinsurance broking business, further solidifying her expertise in the industry.

Jennifer's passion for the industry and pursuit of excellence have earned her a respected leadership position. She is known for her ability to build strong relationships with clients and partners, and for her focus on delivering exceptional results. Her expertise and unique perspective make her an invaluable asset to any organization, and she continues to be a driving force behind the success of the companies she leads.

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Victor Chen


With over 20 years of experience in the wealth management industry, Victor has established himself as a leading expert in the Greater China space. Prior to joining Lombard International Asia, he held various senior positions in leading private banks such as HSBC, BNP Paribas, ICBC, and CMB, where he gained a deep understanding of both onshore and offshore wealth planning tools in China.

Victor's extensive knowledge and experience allow him to provide comprehensive solutions to High Net Worth (“HNW”) and Ultra HNW clients. He is known for his ability to understand their unique needs and preferences and to provide tailored solutions that meet their specific requirements. Fluent in both Mandarin and English, Victor is a skilled communicator and has built strong relationships with clients and partners throughout his career.

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Susan Han


Originally from China, Susan has been based in Singapore for over 10 years. She holds a Master's Degree from the prestigious University of Southampton in the UK and has accumulated 7 years of working experience in leading MNCs such as Singapore Airlines and DHL before transitioning to the insurance industry.

Susan's expertise in the Greater China market and her focus on High Net Worth (“HNW”) clients has made her a valuable addition to LSG Insurance. Prior to joining the company, she gained experience at China Life Singapore, where she honed her skills in understanding the unique needs and preferences of clients in the region.

As a native Chinese speaker and fluent in English, Susan is skilled at communicating with clients from diverse backgrounds and cultures. Her ability to build strong relationships with clients and partners has earned her a reputation as a trusted advisor and advocate for her clients.

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Leopold Yan


Leopold Yan is a dynamic professional with a richly diverse background that spans across multiple countries. Born in China and raised in Singapore, he cultivated a deep appreciation for cultural diversity from a young age. Leopold embarked on his academic journey in the United Kingdom, where he completed his undergraduate studies at the University of Sheffield before furthering his education with a Master's degree from King's College London.


With a solid foundation in compliance, Leopold has honed his skills in ensuring regulatory adherence and ethical practices. His expertise in this field has recently led him to transition into the insurance industry, where he specializes in crafting customized solutions to meet the unique needs of his clients.

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Petri Grönberg


Petri is an international tax lawyer with more than 25 years of experience in international tax and wealth planning. He has worked with top firms such as PwC, EY, and independent law firms, providing tax and cross-border strategies, succession planning, and other related services to Ultra High Net Worth (“HNW”) family-owned businesses. As one of the world's foremost experts in Private Placement Life Insurance (PPLI), Petri has successfully helped numerous Ultra HNW families and their companies plan their legacies and achieve their wealth management goals. Prior to joining LSG Insurance, he founded and led a successful tax and wealth planning firm in Europe for 15 years, personally advising hundreds of clients on the use of PPLI structures worth several billion euros. Fluent in English and Finnish, Petri is a valuable addition to the LSG team.



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General Enquiries

LSG Insurance Pte. Ltd.

8 Temasek Boulevard #08-02
Suntec Tower 3
Singapore 038988

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